GENYOSHA CO., LTD. is the publisher of the "SewTrade^TM". And it is the English edition for information of the industrial and household sewing machine.
The company was established in 1951. Then, "Japan Sewing Machine Trade News" which was the direct ancestor of "SewTrade" in March 1951, started.

World War II ended in 1945, and Japan in those days lost all industry and talented people for the defeat.
In those conditions, future's Japan put the power in the trade with the foreign countries, and the condition which earns the foreign currency was national policy .

Our company published the English magazine of the household sewing machine for the foreign countries by the request from MITI (The Ministry of International Foreign Affairs) at the time.
At that time, "Japan Sewing Machine Trade News" is put on the Japanese Embassy in the world, and it was very useful for the dealer of the foreign countries which is looking for information for the Japanese products.

When it entered in the 1960's, Japanese sewing machine industry reached the age of prosperity of household sewing machine.
For a period of time, the sewing machine manufacturer exceeded 60 companies, and that production number was over 4 million units in a year.

When it entered in the 1970's, a lot of manufacturers of household sewing machine was weeded out. As a result, only the manufacturer who really had the power was remained.
In this time, the production of industrial sewing machine becomes active, and that development is continuing gradually. Then, Japan grew as a supplying country of the industrial sewing machine.

In the meantime, our publication greatly contributed to the development of the Japanese sewing machine industry, and the name of our magazine was spread out to the sewing machine industry in the world.

Beyond fifty years, the actual results of our experience obtained thick trust from household and industrial sewing machinery industry in the world.
We changed the name from "Japan Sewing Machine Trade News" to "SewTrade^TM" since August 2003 issue, and we are aiming at the even more global magazine from now on.